Hello, I'm Ayan!
I’m a results-driven Product Design Manager, in Toronto, with 10+ years of expertise in scaling design teams, optimizing workflows, and driving user-centered solutions that align with business objectives.
2024 Snapshot
2024 Snapshot
2024 Snapshot
2024 Snapshot
6
Product and content designers led, providing coaching and driving impactful experiences
Product and content designers led, providing coaching and driving impactful experiences
Product and content designers led, providing coaching and driving impactful experiences
Product and content designers led, providing coaching and driving impactful experiences
5
High-impact product areas in the mobile and desktop payment space for domestic & international
High-impact product areas in the mobile and desktop payment space for domestic & international
High-impact product areas in the mobile and desktop payment space for domestic & international
High-impact product areas in the mobile and desktop payment space for domestic & international
3
Critical features developed from concept to launch, driving engagement and primacy
Critical features developed from concept to launch, driving engagement and primacy
Critical features developed from concept to launch, driving engagement and primacy
Critical features developed from concept to launch, driving engagement and primacy
Case Studies
Case Studies
Case
Studies
Case Studies
My portfolio is my team. Their successes, innovations, and transformations are the true measure of my impact. Through my articles, you’ll gain insight into my approach to strategy and coaching, and how it has driven tangible results across diverse projects. Each piece represents not just a personal perspective, but a collective journey — a reflection of the teams I’ve had the privilege to lead and inspire.
My portfolio is my team. Their successes, innovations, and transformations are the true measure of my impact. Through my articles, you’ll gain insight into my approach to strategy and coaching, and how it has driven tangible results across diverse projects. Each piece represents not just a personal perspective, but a collective journey — a reflection of the teams I’ve had the privilege to lead and inspire.
My portfolio is my team. Their successes, innovations, and transformations are the true measure of my impact. Through my articles, you’ll gain insight into my approach to strategy and coaching, and how it has driven tangible results across diverse projects. Each piece represents not just a personal perspective, but a collective journey — a reflection of the teams I’ve had the privilege to lead and inspire.
My portfolio is my team. Their successes, innovations, and transformations are the true measure of my impact. Through my articles, you’ll gain insight into my approach to strategy and coaching, and how it has driven tangible results across diverse projects. Each piece represents not just a personal perspective, but a collective journey — a reflection of the teams I’ve had the privilege to lead and inspire.
Prioritizing effectively against real-world constraints
Using a Split Payments initiative as an example, I explain how in design leadership, success isn’t just about creating great products — it’s about developing great thinkers who can balance creativity, business needs, and real-world constraints. By guiding my designer to prioritize effectively, we positioned the solution for smoother implementation, reducing potential design churn and misalignment. This approach is expected to improve usability while ensuring feasibility within engineering constraints.
Using a Split Payments initiative as an example, I explain how in design leadership, success isn’t just about creating great products — it’s about developing great thinkers who can balance creativity, business needs, and real-world constraints. By guiding my designer to prioritize effectively, we positioned the solution for smoother implementation, reducing potential design churn and misalignment. This approach is expected to improve usability while ensuring feasibility within engineering constraints.
Using a Split Payments initiative as an example, I explain how in design leadership, success isn’t just about creating great products — it’s about developing great thinkers who can balance creativity, business needs, and real-world constraints. By guiding my designer to prioritize effectively, we positioned the solution for smoother implementation, reducing potential design churn and misalignment. This approach is expected to improve usability while ensuring feasibility within engineering constraints.
Using a Split Payments initiative as an example, I explain how in design leadership, success isn’t just about creating great products — it’s about developing great thinkers who can balance creativity, business needs, and real-world constraints. By guiding my designer to prioritize effectively, we positioned the solution for smoother implementation, reducing potential design churn and misalignment. This approach is expected to improve usability while ensuring feasibility within engineering constraints.
Managing expectations without overcommitment
Using an electronic money transfer (EMT) fraud initiative as an example, I walk through how success isn’t just about delivering on urgent requests — it’s about navigating scope creep, aligning stakeholders, and setting clear priorities without simply saying no. By managing design expectations, we created a scalable fraud prevention approach that maintains business alignment and sets up the team for a more effective launch. This work is expected to enhance user trust and improve fraud prevention without disrupting key transaction flows.
Using an electronic money transfer (EMT) fraud initiative as an example, I walk through how success isn’t just about delivering on urgent requests — it’s about navigating scope creep, aligning stakeholders, and setting clear priorities without simply saying no. By managing design expectations, we created a scalable fraud prevention approach that maintains business alignment and sets up the team for a more effective launch. This work is expected to enhance user trust and improve fraud prevention without disrupting key transaction flows.
Using an electronic money transfer (EMT) fraud initiative as an example, I walk through how success isn’t just about delivering on urgent requests — it’s about navigating scope creep, aligning stakeholders, and setting clear priorities without simply saying no. By managing design expectations, we created a scalable fraud prevention approach that maintains business alignment and sets up the team for a more effective launch. This work is expected to enhance user trust and improve fraud prevention without disrupting key transaction flows.
Using an electronic money transfer (EMT) fraud initiative as an example, I walk through how success isn’t just about delivering on urgent requests — it’s about navigating scope creep, aligning stakeholders, and setting clear priorities without simply saying no. By managing design expectations, we created a scalable fraud prevention approach that maintains business alignment and sets up the team for a more effective launch. This work is expected to enhance user trust and improve fraud prevention without disrupting key transaction flows.
Designing a self-serve FP&A onboarding experience to increase efficiency and reduce manual work
I led the redesign of the Financial Planning & Analysis (FP&A) onboarding experience, transforming it into a self-serve model that reduced manual dependencies, improved user adoption, and accelerated time-to-value. This case study walks through how we tackled key design challenges, including aligning product vision, embedding a content-first mindset, and improving UX research effectiveness. By balancing user needs with business goals, we created a structured, intuitive onboarding journey that empowers users to navigate the platform with confidence.
I led the redesign of the Financial Planning & Analysis (FP&A) onboarding experience, transforming it into a self-serve model that reduced manual dependencies, improved user adoption, and accelerated time-to-value. This case study walks through how we tackled key design challenges, including aligning product vision, embedding a content-first mindset, and improving UX research effectiveness. By balancing user needs with business goals, we created a structured, intuitive onboarding journey that empowers users to navigate the platform with confidence.
I led the redesign of the Financial Planning & Analysis (FP&A) onboarding experience, transforming it into a self-serve model that reduced manual dependencies, improved user adoption, and accelerated time-to-value. This case study walks through how we tackled key design challenges, including aligning product vision, embedding a content-first mindset, and improving UX research effectiveness. By balancing user needs with business goals, we created a structured, intuitive onboarding journey that empowers users to navigate the platform with confidence.
I led the redesign of the Financial Planning & Analysis (FP&A) onboarding experience, transforming it into a self-serve model that reduced manual dependencies, improved user adoption, and accelerated time-to-value. This case study walks through how we tackled key design challenges, including aligning product vision, embedding a content-first mindset, and improving UX research effectiveness. By balancing user needs with business goals, we created a structured, intuitive onboarding journey that empowers users to navigate the platform with confidence.