Experience
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Scotiabank
Scotiabank
Scotiabank
Top 5 Canadian Bank
Top 5 Canadian Bank
Top 5 Canadian Bank
Nov 2023 - Present
Group Manager, Product Design
Key Impact: Led the development of a new Merchant Services application by integrating partner services, prioritizing high-impact features, and pacing deliverables to align with business goals; positioning the product to accelerate SMB customer adoption of digital payment solutions upon launch.
Key Impact: Led the development of a new Merchant Services application by integrating partner services, prioritizing high-impact features, and pacing deliverables to align with business goals; positioning the product to accelerate SMB customer adoption of digital payment solutions upon launch.
Key Impact: Led the development of a new Merchant Services application by integrating partner services, prioritizing high-impact features, and pacing deliverables to align with business goals; positioning the product to accelerate SMB customer adoption of digital payment solutions upon launch.
Lead and mentor a team of 6 designers, from junior to lead-level roles, acting as a multiplier by providing specific performance plans to help skill up and support unique goals of the team. As a result, increased team morale and engagement by 20% in employee satisfaction surveys.
Spearheaded design initiatives for (a) split payments to increase user adoption, improve satisfaction and boost revenue, (b) international money movement to reduce friction and standardize various methods across countries, and (c) e-transfer fraud mitigation by stopping immediate financial loss and enhancing user education on fraud within the bank app.
Lead and mentor a team of 6 designers, from junior to lead-level roles, acting as a multiplier by providing specific performance plans to help skill up and support unique goals of the team. As a result, increased team morale and engagement by 20% in employee satisfaction surveys.
Spearheaded design initiatives for (a) split payments to increase user adoption, improve satisfaction and boost revenue, (b) international money movement to reduce friction and standardize various methods across countries, and (c) e-transfer fraud mitigation by stopping immediate financial loss and enhancing user education on fraud within the bank app.
Lead and mentor a team of 6 designers, from junior to lead-level roles, acting as a multiplier by providing specific performance plans to help skill up and support unique goals of the team. As a result, increased team morale and engagement by 20% in employee satisfaction surveys.
Spearheaded design initiatives for (a) split payments to increase user adoption, improve satisfaction and boost revenue, (b) international money movement to reduce friction and standardize various methods across countries, and (c) e-transfer fraud mitigation by stopping immediate financial loss and enhancing user education on fraud within the bank app.
Vena Solutions
Vena Solutions
Vena Solutions
B2B FP&A Platform
B2B FP&A Platform
B2B FP&A Platform
May 2022 - Oct 2023
Manager, Product Design
Key Impact: Developed the vision for customer onboarding by creating a self-serve product education experience that enhanced adoption, reduced friction, and accelerated time-to-value; laying the foundation for improved user retention and reduced support burden.
Key Impact: Developed the vision for customer onboarding by creating a self-serve product education experience that enhanced adoption, reduced friction, and accelerated time-to-value; laying the foundation for improved user retention and reduced support burden.
Key Impact: Developed the vision for customer onboarding by creating a self-serve product education experience that enhanced adoption, reduced friction, and accelerated time-to-value; laying the foundation for improved user retention and reduced support burden.
Evangelized design thinking principles across a team of 8 designers, emphasizing discovery processes, research planning, content design engagement, and prototype development. Led workshops and mentoring sessions to inspire user-centric approaches and iterative problem-solving methodologies.
Served on the Product & Technology Committee, contributing to the development of a refined product management lifecycle framework. This framework clearly defined roles, responsibilities, Confluence, Jira, and Figma templates, and expected outputs, driving efficiency and collaboration within teams and their ceremonies. This initiative was a key component of our governance mandate, aimed at streamlining processes and enhancing cross-functional alignment.
Evangelized design thinking principles across a team of 8 designers, emphasizing discovery processes, research planning, content design engagement, and prototype development. Led workshops and mentoring sessions to inspire user-centric approaches and iterative problem-solving methodologies.
Served on the Product & Technology Committee, contributing to the development of a refined product management lifecycle framework. This framework clearly defined roles, responsibilities, Confluence, Jira, and Figma templates, and expected outputs, driving efficiency and collaboration within teams and their ceremonies. This initiative was a key component of our governance mandate, aimed at streamlining processes and enhancing cross-functional alignment.
Evangelized design thinking principles across a team of 8 designers, emphasizing discovery processes, research planning, content design engagement, and prototype development. Led workshops and mentoring sessions to inspire user-centric approaches and iterative problem-solving methodologies.
Served on the Product & Technology Committee, contributing to the development of a refined product management lifecycle framework. This framework clearly defined roles, responsibilities, Confluence, Jira, and Figma templates, and expected outputs, driving efficiency and collaboration within teams and their ceremonies. This initiative was a key component of our governance mandate, aimed at streamlining processes and enhancing cross-functional alignment.
Phase 5
Phase 5
Phase 5
A Consulting Agency
A Consulting Agency
A Consulting Agency
Nov 2020 - Apr 2022
Manager, Experience Design
Key Impact: Developed and implemented a web optimization framework that expanded UX research capabilities, resulting in a new service offering that generated over $300k in business revenue from 2019-2021.
Key Impact: Developed and implemented a web optimization framework that expanded UX research capabilities, resulting in a new service offering that generated over $300k in business revenue from 2019-2021.
Key Impact: Developed and implemented a web optimization framework that expanded UX research capabilities, resulting in a new service offering that generated over $300k in business revenue from 2019-2021.
Spearheaded the creation of a comprehensive web optimization framework, enhancing UX research through rapid ideation, development, and real-time user validation on digital platforms.
Led cross-functional client teams in an agile environment, facilitating iterative planning and testing processes that involved marketing, research, product owners, and engineers.
Spearheaded the creation of a comprehensive web optimization framework, enhancing UX research through rapid ideation, development, and real-time user validation on digital platforms.
Led cross-functional client teams in an agile environment, facilitating iterative planning and testing processes that involved marketing, research, product owners, and engineers.
Spearheaded the creation of a comprehensive web optimization framework, enhancing UX research through rapid ideation, development, and real-time user validation on digital platforms.
Led cross-functional client teams in an agile environment, facilitating iterative planning and testing processes that involved marketing, research, product owners, and engineers.
Phase 5
Phase 5
Phase 5
A Consulting Agency
A Consulting Agency
A Consulting Agency
Jan 2012 - Oct 2020
Experience Designer
Key Impact: Pioneered the integration of design into a traditionally research-focused team, bridging the gap between data and user experience.
Key Impact: Pioneered the integration of design into a traditionally research-focused team, bridging the gap between data and user experience.
Key Impact: Pioneered the integration of design into a traditionally research-focused team, bridging the gap between data and user experience.
Led creative direction and produced site maps, UX style guides, wireframes, and prototypes that communicated ideas and solutions backed by evidence-based research.
Conducted in-depth user research to understand customer behaviour, patterns, irritants and barriers to determine appropriate UX strategies to eliminate pain points and improve UX.
Led creative direction and produced site maps, UX style guides, wireframes, and prototypes that communicated ideas and solutions backed by evidence-based research.
Conducted in-depth user research to understand customer behaviour, patterns, irritants and barriers to determine appropriate UX strategies to eliminate pain points and improve UX.
Led creative direction and produced site maps, UX style guides, wireframes, and prototypes that communicated ideas and solutions backed by evidence-based research.
Conducted in-depth user research to understand customer behaviour, patterns, irritants and barriers to determine appropriate UX strategies to eliminate pain points and improve UX.
Skills
Product Strategy & Leadership
Design Estimations & Resourcing
Design Leadership
Design Vision & Strategy
Stakeholder Management
Team Development
User Experience & Design
Conceptual Design Thinking
Design Principles
Information Architecture
Prototyping & Experimentation
UX/UI Design
Design Execution & Impact
Agile & Lean UX Processes
Design Critique & Feedback
Metrics & UX KPI Analysis
Roadmap & Prioritization
Usability Reporting
User Experience & Design
Conceptual Design Thinking
Design Principles
Information Architecture
Prototyping & Experimentation
UX/UI Design
Design Execution & Impact
Agile & Lean UX Processes
Design Critique & Feedback
Metrics & UX KPI Analysis
Roadmap & Prioritization
Usability Reporting
Design Execution & Impact
Agile & Lean UX Processes
Design Critique & Feedback
Metrics & UX KPI Analysis
Roadmap & Prioritization
Usability Reporting