Nov 2023 - Present
Group Manager, Product Design
Lead a team of 6 designers across the Move Money portfolio, including Interac e-Transfers, International Transfers, Bill Pay and Cheque Deposits: balancing delivery speed with long-term design vision across both native app and web experiences.
Partner with product, engineering and business leads to define key project initiatives OKRs and translate them into experience goals that reduce call volumes, drive adoption, and improve overall digital engagement.
Introduced a design brief and experience checkpoint framework that standardized collaboration across teams, improving visibility and reducing rework during development cycles.
Partner with executive stakeholders to ensure alignment on experience standards and design governance.
Shaped and implemented the design operations framework for the Merchant Services application, aligning internal squads and partner teams to deliver cohesive, high-quality designs on accelerated timelines.
Mentor and coach designers through structured growth plans and regular design critiques, improving engagement and elevating design maturity across the organization.
May 2022 - Oct 2023
Manager, Product Design
Orchestrated a cross-functional redesign of the customer onboarding experience, addressing unclear entry points and setup dependencies. Reframed “Quick Start” into a guided, anchored flow that encouraged self-service and reduced reliance on support teams, helping users reach value faster and with more confidence.
Led a team of 8 designers through discovery and research sprints with product and engineering, embedding user research and experimentation into roadmap planning.
Served on the Product and Technology Committee to formalize lifecycle governance by introducing shared templates in Figma, Jira, and Confluence, and setting clear ownership standards across delivery teams.
Facilitated design critiques and quarterly UX audits that strengthened consistency in design-system usage and visual quality across products.
Nov 2020 - Apr 2022
Manager, Experience Design
Built and implemented a web optimization framework that evolved into a new research-to-design service offering and generated significant new client revenue.
Partnered with marketing, research, and engineering leads to introduce agile UX cycles that improved collaboration and increased delivery consistency across client projects.
Established accessibility reviews and inclusive design standards within the agency’s process, ensuring compliance and broadening client impact.
Mentored junior designers and standardized shared Figma libraries to strengthen quality, brand alignment, and delivery efficiency.
Jan 2012 - Oct 2020
Experience Designer
Translated qualitative and quantitative research into actionable UX strategies for clients across financial, telecom, and retail sectors.
Designed and validated prototypes through usability testing, improving clarity and completion rates for key user tasks.
Collaborated closely with researchers and analysts to integrate design thinking into data-driven client engagements.
Skills
Experience Leadership
Metrics and KPIs
Stakeholder Alignment
Strategy
Team Development
Operational Excellence
Accessibility
Agile UX Processes
Design Governance
DesignOps Maturity
Design Craft
Research and Experimentation
Roadmap & Prioritization
Prototyping
Systems Thinking